Live product configurator for Shopify

The gap between “I like it” and “I want it” is visual.

Varianton closes that gap by showing shoppers the version they actually want, right on your product page.

No theme codeAny product type7-day free trial
+0%Average order value
+0%Conversion rate
−0%Product questions by email
−0%Returns from wrong expectations
0Lines of theme code
0 daysFree trial on both plans

Try it here.

Most apps show a swatch. Varianton changes the product.

A configurable watch
Made by Varianton

Not a screenshot. Try it.

Two plans.

Every feature on both. Premium removes the badge. Billed through Shopify.

Standard
$19.99 / month
  • Unlimited products, options and rules
  • Live preview and the mobile wizard
  • Custom text, logo and file uploads
  • Configured price enforced at checkout
  • A small Varianton badge under the preview
Start free trial
Premium
$29.99 / month
  • Everything in Standard
  • No Varianton badge anywhere — fully white-label
  • Customer-facing button styled to your brand
Start free trial

7-day trial on both. Cancel later and your setup is kept — it returns if you resubscribe.

Boost Client Confidence.

Every option shows up on the real product.

Live, real-time preview

Every option repaints the product (colors, finish, texts & logos). Shoppers get to see the exact version they customized before they add it to the cart.

Conditional Logic

Show, hide, require or auto-select an option based on another.

Price Add-ons

Attach an add-on price to any option. The total builds itself and is enforced at checkout.

Mobile-First Optimized

One question per screen, thumb-friendly controls, no endless scrolling, and a seamless path from configuration to cart.

Orders arrive production-ready

Customer choices and uploaded files are captured directly on the order, so the person making it has the exact specification in front of them.

No developer needed

It’s a theme block you add in the editor. Zero lines of code, on any Shopify-compatible theme.

Three things it does.

Every choice redraws the product

Options are layers. Picking one repaints the product immediately, no reload. Colour is painted on, so one image covers every colour of that material.

  • Materials, colours and finishes
  • Priced add-ons, applied as they are chosen
  • Text and logos, positioned on the product
The customizer mid-configuration: the product repainting as an option is chosen

Options can depend on each other

Hide a question that does not apply. Rule out a combination you cannot make. Written as sentences, not code.

  • Show or hide a question, or a whole piece
  • Mark answers unavailable together
  • Require a choice before checkout
The rules editor, showing conditional logic between options

They pay what they configured

Each option can carry an upcharge. The total is signed server-side and enforced by a Shopify Function, so what is charged matches what was built.

  • Per-answer pricing, including add-ons
  • Enforced in Shopify checkout, not a draft order
  • Every choice recorded on the order line
A Shopify order line listing every option the customer chose

Mobile-First Optimized Layout

Most shoppers browse and buy on their phones. Varianton keeps product customization clear, visual, and easy to move through on smaller screens.

01Easy to configure on any screen

Customers move through their options without being overwhelmed by a long list of choices.

  • Clear, focused steps
  • Comfortable tap targets
  • Easy navigation between selections
02See every detail up close

Shoppers can zoom, pan, and inspect the product as they customize, without losing the flow of the experience.

  • Pinch to zoom and explore
  • Smooth, responsive interaction
  • Double-tap to reset the view
03From Choice to Checkout

Shoppers review their final configuration, confirm every choice, and move straight to cart or payment without breaking the flow.

  • Review the complete configuration
  • See the final configured price
  • Add to cart or Buy Now directly
The customizer on a phone: a shoe being configured, with material and sole colour options

What makes Varianton different.

Most apps add fields to a product page. Varianton draws the product.

OthersVarianton
Adds options beyond Shopify variant limitsYesYes
Shows the finished product live as they chooseNoYes
Colour painted onto the product itselfNoYes
Custom text and logos placed on the productNoYes
Rules between optionsYesYes
Configured price enforced on the real checkoutNoYes
Step-by-step wizard on mobileNoYes
No new products, extra pages or theme codeNoYes
Full live configurator under $20/monthNoYes
0% commission on customized salesNoYes
Unlimited customized ordersNoYes
Add to cart or buy now straight from the configuratorNoYes

Four steps.

The app is quick. Preparing layer images is the part that takes time.

Build the product

Pieces, then questions and answers with prices.

Add rules, if you need them

Optional — only when combinations are impossible.

Place the block

Add the block in the theme editor. Point it at the product.

Sell it

They configure, pay the configured total, and their choices arrive on the order.

The builder

Build it once.

A product is a stack of pieces, each with its own questions, answers and prices. The preview beside you uses the same renderer your customers will.

01Pieces, questions, answers

Drag into stacking order. Set which answer customers start on.

  • Reorder by dragging
  • One default answer per question
  • Duplicate a whole product in one click
02Rules in plain sentences

Pick the question, the answer, and what should happen. No expressions.

  • Show, hide, exclude, require, auto-select
  • Target an answer, a question or a whole piece
  • Impossible combinations never reach your inbox
03Prices that survive checkout

Signed server-side, enforced on the real Shopify checkout.

  • Per-answer pricing
  • Works with Shop Pay and discounts
  • Every choice recorded on the order line
The Varianton builder: pieces, live canvas and the option inspector

Price Add-Ons for Every Choice.

Attach a price to any answer. The total builds itself as they choose.

One configured order
€29 → €47
Base plus
three options
€29
Base
product
€35
Heavyweight
+€6
€43
Front print
+€8
€47
Pocket
+€4
€47
Charged at
checkout

Questions.

Do I need a developer?

No. It is a block you add in the theme editor. The product is built in the app.

Will it work with my theme?

Yes. Varianton works with any Shopify-compatible theme.

What do I need to prepare?

A transparent PNG for each customizable piece of your product.

How does the price actually get charged?

The total is calculated and signed on our server, then applied by a Shopify Function at checkout. Native checkout, so Shop Pay and discounts still work.

What happens to the order?

Every choice arrives on the order line in plain words, with any uploads and typed text.

Can customers upload a file for me rather than for the product?

Yes. A Reference image never appears on the product and travels with the order. A Text Box does the same for a short instruction.

Will it slow down my product page?

No. Varianton loads only when the configurator is opened, not when the product page first loads.

What if I sell more than one configurable product?

Duplicate it. The copy carries everything and is independent from then on.

Is there a free plan?

No. Both plans include a 7-day free trial.

Try it on your own product.

Build one product, look at it on your storefront, cancel inside the trial if it is not right.